Rebates offer retailers the benefit of giving customers a temporary discount on an item, to stimulate sales, while allowing it to maintain its current price point. This method avoids the negative backlash that could be perceived with a price being lowered and then raised later.
Is rebate the same as discount?
A deduction in the purchase price given to the buyer, by the seller for various reasons, is known as discount. The rebate is the amount of the purchase price refunded by the seller to the buyer, when the quantity purchased reaches the specified limit.
What is the purpose of a rebate?
Rebates, widely known as refunds, are a popular tool used by businesses to promote their products and services. Rebates are distinct from coupons and other forms of discounting in that they reimburse a customer for part of the purchase price following, rather than at the time of, the sale.
Why do suppliers offer rebates?
In the B2B world, your suppliers will offer rebates as a means of incentivising you to purchase more volume and lock you in for the long term. The rebate offered is essentially a discount – though one that is only paid once you as a buyer, meets a set of previously agreed conditions.
What is the biggest advantage of rebate as a sales promotion tool?
Rebates are arguably more effective selling tools than sales or instant discounts because with rebates consumers pay the full price for the product up front and associate the higher price product as one of greater quality.
What is a rebate incentive?
A rebate is a return of part of an original payment. I think of this as going into your local retail store, purchasing a product that you intended to get, and getting money back for it. An incentive, on the other hand, is intended to initiate action. Without it, that action would likely not occur.
What type of account is rebates?
Rebates paid for by the supplier are accounted for as a reduction of the cost of goods sold (COGS). For example, a car dealership sells a car that has a $200 factory rebate. The dealership isn’t reducing the price of the car. The customer is getting money from the manufacturer that made the product.